A LITTLE COOPERATION MIXED IN WITH COMPETITION
One of my favourite words: "Coopertition"
Yup, Coopertition. Where Cooperation meets Competition.
We want our competition to do well, and here's why...
1) Our competition drives us to be the best that we can be.
If you played a sport and there was no competition, it's unlikely that you would get much better. If you're in a league of teams that is less talented than yours, and you won effortlessly, there would be no drive to get better, to innovate, to grow, to expand. In a stronger league, you're pushed to keep on expanding your potential. In life we're either progressing or receding. Which league of life are you playing in?
2) Our competition help shape what people expect.
Say there are two tour companies. One does a great job and another does a horrible job. An unknowing customer comes along and purchases a tour from the horrible company, and has an awful trip. That customer is likely not to or be hesitate to book another trip with a tour company, instead they figure they're better off doing it on their own. Also, that person is likely to share his/her poor experience with others, making them hesitate to use a tour company for their next trip as well. We want our competition to do well, it benefits the whole industry.
How to make "Coopertition" work for you?!
1) First, mention the Happy-Pink-Elephant in the room:
"Hey, so we're competition. I love what we do!"
2) State the reality and the possibility:
"There's more than enough business/money/people/etc. for the both of us, let's help each other, to grow this industry/fund/cause/etc."
3) Ask them:
"How can I help you?"
"What do you need?"
4) Let them know what you need:
"Hey, I was wondering if I could pick your brain about (blank)?"
"I could really use your help with this event, would you like to join forces and collaborate?"
Image a world where "Coopertition" was the norm...
I say let's make it the norm!!
Have a COOPERTITION kind of day.
I'd LOVE to hear from you:
Let me know in the comments below.
As Always You're Awesome!!
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